The AdMonsters Team
Bowen Dwelle: Founder & CEO
Mr. Dwelle founded AdMonsters in 1999 as the only professional association exclusively dedicated to online advertising operations and technology. Under Mr. Dwelle's leadership, AdMonsters has grown from an informal group of early pioneers in online ad operations to a global network of senior leaders in the field.
From 1998 until late 2001, Mr. Dwelle served as Senior Director for Technology Strategy and Director of Advertising Technology for Terra-Lycos, following Terra's acquisition of The Lycos Network. From 1996 to 1998, Mr. Dwelle was Director of Engineering for Wired Digital, leading the technical development of HotBot and other early online media properties. Mr. Dwelle began his career in software as a software developer, project manager, and application architect at Compuware in 1995.
Mr. Dwelle's key areas of expertise include online ad operations and technology, online media, and publishing, internet application and product development, and technology strategy and architecture. Bowen is a rare, proud San Francisco native and an avid kitesurfer.
Follow Bowen on Twitter @Bdwelle
Rob Beeler: Vice President, Content & Media
Rob Beeler is Vice President of Content and Media for AdMonsters and has worked in Ad Operations for over 15 years. Rob oversees the development of content for AdMonsters events and is Editor in Chief for AdMonsters.com. Rob Beeler joined AdMonsters in October 2008 after nearly 10 years at Advance Internet, a leading creator of local news and information web sites across the United States. At Advance Internet, Rob started as the only Ad Operations person and developed a department of 15 people in 8 locations across the country responsible for operations, project management, business development, web analytics and financial reporting, becoming Executive Director of Ad Operations and Analytics in early 2007.
Follow Rob on Twitter @rbeeler
Daniel Halioua: Vice President, Sales
Daniel grew up in Brooklyn, NY where he still resides. Daniel joined AdMonsters in early 2010 and brings more than six years of digital media experience to the company. He has previously worked for companies like CBSSports, Operative, & CheckM8 in a range of areas. At CBS Sports he worked on The NFL Today and Road To The Final Four pre-game shows. More recently he has been tasked with growing revenues for companies like Operative & CheckM8. While at Operative he closed and managed over 60 publisher & agency accounts.
Dan loves traveling and spending time with his family and close friends. He's a music, sports, and food lover and enjoys going out as much as possible.
Follow Dan on Twitter @dhalioua
Martin Belk: Events Manager
Martin has been working in events since graduating Sheffield University in 2002. He began his career in event management at a sports travel & hospitality company in Manchester where he helped grow a small firm into a company representing the travel logistics of some of the area's major professional sporting sides. Martin then moved to London in 2005 to work in conference events for GS1 UK, the UK representation of the most widely used supply chain standards system in the world.Martin joined AdMonsters in October 2008 and has been a part of the team ever since, dealing with the day-to-day requirements of all AdMonsters events. Martin spends most of his weekends on the rugby pitches of London, turning out for his beloved Belsize Park RFC and lives with his girlfriend in North London.
Maria Tucker: Business Development Manager
A mobile startup veteran, Maria joined AdMonsters in 2011 to serve as resident mobile expert. After her tenure as Mobile Editor, Maria has begun to put her people skills to use as Business Development Manager. In this role, Maria strengthens AdMonsters' existing partnerships and works to develop new partnerships within the ad tech industry.
Maria double-majored in chemistry and religion at Williams College, and she holds a master's in Archaeology of Religion from Harvard. When not navigating the ad tech world, Maria can often be found shoveling dirt, screening for artifacts, and identifying seventeenth-century coins. Other interests include meditation, travel, food, mummies, and skydiving.
Follow Maria on Twitter @mariatucker3
Gavin Dunaway: Editor
As Editor, US, Gavin Dunaway hunts down the topics on the top of ad operation pros' minds and turns them into in-depth feature articles. He also recruits industry thought leaders (typically breaking out a show-stopping musical number) to contribute opinion and educational pieces for the AdMonsters' website. In addition, Gavin contributes some sweat equity into developing content and recruiting speakers for AdMonsters' wide array of events.
Previously Gavin served as Senior Editor for interactive advertising trade news depot Adotas.com, and before that he held reporting and editing roles for numerous industry-related publications, including TheStreet. Gavin earned his Bachelor's at George Mason University in Fairfax, VA, where he majored in English but also studied theater and film. Goodness knows how he ever launched a career with that background.
While he was born and raised just outside of Washington, DC, he currently resides in the Bushwick neighborhood of Brooklyn because he is an unrepentant, though aging, hipster. When not diligently producing news and feature articles related to ad ops, he enjoys playing guitar so loud that the walls shake.
Follow Gavin on Twitter @AdMonsterGavin
